• Pages from the first book we're publishing. It's a new design of "_Tristram Shandy_":/our-books with an introduction by "Will Self":http://www.will-self.com. Thanks to "APFEL's":http://www.apracticeforeverydaylife.com/ choice of stunning fluorescent orange, the book's playfulness is brought back to life. It'll be published on September 21st. We can't wait.

    Pages from the first book we’re publishing. It’s a new design of Tristram Shandy with an introduction by Will Self. Thanks to APFEL’s choice of stunning fluorescent orange, the book’s playfulness is brought back to life. It’ll be published on September 21st. We can’t wait.

  • Some unbound "_Shandy_":/our-books/book/tristram-shandy pages.

    Some unbound Shandy pages.

  • More unbound "_Shandy_":/our-books/book/tristram-shandy pages.

    More unbound Shandy pages.

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The Life and Opinions of Tristram Shandy, Gentleman

Laurence Sterne

Coming Soon

Shandy, playful and brilliant, as Sterne intended.

Introduced by Will Self

“A lot of nonsense is written about Laurence Sterne’s The Life and Opinions of Tristram Shandy, Gentleman – and that’s just as well. It would be depressing in the extreme if this triumphant tangling up of the threads of reason with the strands of linear narrative were to admit of any effective unravelling; which is as much to say, that were you to find yourself picking apart a lucid, non-discursive exposition of the novel – its themes, its techniques, its plot – you would know that you had finally gone mad.”
—Will Self

When talking to people about visual writing and what it means, conversations always come back to The Life and Opinions of Tristram Shandy, Gentleman (or, just Shandy, for short).

The book was originally published in the late 18th century in nine volumes and is still, by far, one of the most contemporary books around. When we say contemporary, we mean it both in terms of how it looks and reads. The sad thing is, though, Shandy has long been relegated to the realm of cheap and nasty classic editions and has lost its magic and lustre along the way.

When we briefed design studio, A Practice for Everyday Life, we asked them to breathe new life into the book’s design, adding new visual elements to it, while at the same time staying faithful to the sprit of the original. We also asked Will Self to introduce the book, and that he did, with typically irreverent brilliance.

Design by: A Practice for Everyday Life

Published 21 September 2010
ISBN 978-0-9565692-0-2
Paperback, 688 pages

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The Life and Opinions of Tristram Shandy, Gentleman

Laurence Sterne

Nose Poster

Coming Soon

A poster all about noses, designed by A Practice for Everyday Life.